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Digital Communications with HCPs sees its potential “Tipping Point”

“Pharma digital communications have crossed a threshold with physicians, according to one annual study. In Indegene’s annual healthcare provider survey, physicians scored digital communications higher than sales reps as their preferred form of communication for the first time in the four years the study has run.” HCPs ranked GlaxoSmithKline, AstraZeneca, Pfizer and Merck as the best overall communicators. Read the full study analysis at FiercePharma .

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